1. Introduction
Bright Origin Co LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of visitors and customers who use our website. This Privacy Policy explains how we collect, use, disclose, and protect your information when you browse our website, purchase sunglasses, or contact us for customer support.
By accessing or using our website, you acknowledge that you have read this Privacy Policy.
2. Information We Collect
We may collect the following categories of personal information when you use our website:
- Personal Identification Information: Your name, email address, telephone number, and billing or shipping address.
- Order Information: Details about the sunglasses you purchase, order history, transaction records, and delivery information.
- Payment Information: Payment-related details necessary to process your transactions. Payment card information may be collected and processed by our payment service providers.
- Technical Information: Your IP address, browser type, device information, operating system, and website usage data.
- Communication Information: Information you provide when contacting us with questions, feedback, or customer service requests.
We collect information that you voluntarily provide, information generated through your transactions, and certain technical information collected automatically when you visit our website.
3. How We Use Your Information
We may use your personal information for the following purposes:
- To process, confirm, and fulfill your orders.
- To arrange shipping and delivery of purchased products.
- To communicate with you about your orders, payments, and customer service requests.
- To respond to questions and resolve disputes.
- To maintain, operate, and improve our website and shopping experience.
- To detect and prevent fraudulent transactions, unauthorized activities, and security risks.
- To comply with applicable laws and legal obligations.
- To send marketing communications where permitted by law and subject to your applicable preferences.
We use personal information only for legitimate business purposes consistent with this Privacy Policy and applicable law.
4. Payment Processing
Payments made through our website may be processed by third-party payment service providers. These providers handle payment information in accordance with their own privacy policies, security procedures, and applicable requirements.
Bright Origin Co LLC does not intend to retain full payment card numbers or card security codes on its own systems. Payment processing may require certain transaction details to be shared with the relevant payment provider to complete your purchase and prevent fraud.
5. Cookies and Tracking Technologies
Our website may use cookies, pixels, and similar technologies to support essential website functions, remember preferences, analyze website traffic, and improve the shopping experience.
Essential cookies may be used to enable shopping cart functionality, checkout, security, and other necessary services. Where required by applicable law, we will obtain your consent before using non-essential cookies or similar tracking technologies.
You may manage cookies through your browser settings or available website privacy controls. Disabling certain cookies may affect some website features.
6. How We Share Your Information
We do not sell your personal information for monetary consideration. We may disclose personal information to the following categories of recipients when necessary for legitimate business purposes:
- Payment Processors: To authorize and complete transactions.
- Shipping and Delivery Providers: To deliver your orders.
- Website Hosting and Technology Providers: To maintain website functionality, security, and performance.
- Analytics and Marketing Providers: To understand website usage and support marketing activities where permitted by law.
- Professional Advisors and Authorities: When necessary to comply with legal obligations, protect our rights, or respond to lawful requests.
We require service providers to handle personal information appropriately and use it only for authorized purposes, subject to applicable agreements and laws.
Certain data-sharing activities, including sharing for targeted advertising, may be considered “selling” or “sharing” under specific state privacy laws even when no money changes hands. Where applicable, we will provide the required notices and choices.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer service, accounting, dispute resolution, fraud prevention, and legal compliance.
Retention periods vary depending on the type of information and applicable legal requirements. When personal information is no longer needed, we will take reasonable steps to delete it, destroy it, or de-identify it, unless further retention is required or permitted by law.
8. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
Although we take appropriate precautions, no method of electronic transmission or data storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
9. Your Privacy Rights
Depending on your state of residence and applicable law, you may have the right to:
- Request access to the personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of personal information, subject to applicable exceptions.
- Obtain a copy of certain personal information in a portable format.
- Opt out of certain sales, sharing, or targeted advertising activities where applicable.
- Withdraw consent where processing is based on consent.
- Appeal a decision regarding a privacy rights request where required by law.
- Not be discriminated against for exercising applicable privacy rights.
To submit a privacy request, please contact us using the contact information provided below. We may need to verify your identity before processing your request.
10. California Privacy Rights
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), may provide you with additional rights regarding your personal information.
Subject to applicable requirements and exceptions, these rights may include the right to know what personal information we collect, use, disclose, sell, or share; request access to or deletion of personal information; request correction of inaccurate information; and opt out of the sale or sharing of personal information for cross-context behavioral advertising.
Do Not Sell or Share My Personal Information
Bright Origin Co LLC does not sell personal information for monetary consideration. However, certain disclosures for advertising or similar purposes may qualify as “sharing” under California law.
California residents may submit a request to opt out of the sale or sharing of personal information, where applicable, by contacting us at:
Email: shades@brightoriginco.shop
Please include “California Privacy Rights Request” in the subject line and describe your request. We will process eligible requests in accordance with applicable law. Where required, we will honor recognized opt-out preference signals, such as Global Privacy Control (GPC).
11. Children’s Privacy
Our website is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13 without legally required authorization.
If we become aware that we have collected personal information from a child under 13 in a manner that violates applicable law, we will take appropriate steps to delete that information. A parent or legal guardian who believes a child has provided personal information may contact us for assistance.
12. Third-Party Websites
Our website may contain links to third-party websites, services, or payment platforms. These third parties operate independently and may maintain their own privacy policies and practices.
Bright Origin Co LLC is not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review their privacy policies before providing personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website operations, technology, or applicable legal requirements.
Any updates will be posted on this page with a revised effective date. We encourage you to review this page periodically to remain informed about how we protect your personal information.